Breaking Free from Restrictive Audio Solutions
Will Slingerland, owner of Wilden Media, recounts the challenge: “In North America at the time, I was unaware of any product that I had access to. There were products that did this to a degree, but I had no access to it because my music providers were controlling the availability and were restricting me from using any other products that may have allowed me to expand my business.” This restrictive environment, where music providers controlled equipment and limited installers to proprietary systems, hindered Wilden Media’s ability to offer diverse choices to its clients.
The turning point came when Slingerland encountered Streamit at a trade show in Amsterdam. He immediately recognized the potential of Streamit’s platform to provide the versatility needed to work with multiple music providers, a crucial step away from the then-dominant satellite-based systems towards flexible internet streaming.
“It allowed us the versatility to go more than one music provider, which allowed us to be more versatile and also allowed us to have more choice,” Slingerland explains. This shift not only offered better choice but also enabled Wilden Media to deliver its services more efficiently and economically, no longer tied to a single music provider.
Today, with thousands of Streamit players deployed across diverse environments—from quick-service restaurants and financial institutions to high-fashion retailers and ski resorts—Wilden Media stands as a testament to the power of a partnership built on innovation and freedom. Streamit’s solutions have been instrumental in Wilden Media’s ability to offer tailored, high-quality audio experiences, proving that breaking free from restriction can lead to remarkable business growth.