Notice uses Streamit in-store audio solutions in worldwide stores of a famous fashion brand

Eindhoven, June 2010

A famous international fashion brand was searching for a way to deliver tailored music from a central point to all their stores. Notice, specialized in retail media delivered the Streamit in-store audio solution.

The popular international fashion brand has shops worldwide with different store concepts. The in-store audio solution should cater to each store concept with customized programming and take the regional differences into account.
The fashion brand choose Notice as the solution provider. Notice asked Streamit to provide the in-store audio solution because it fits the requirements of the fashion brand perfectly.

In each store of the fashion brand a Streamit internet radio device (SIR120) is installed to play the designated program. The Streamit SIR120 gets its configuration information and daily music playlist from the Streamit Audio Distribution Platform which is running on a Notice server. This offers far-reaching flexibility to the handling and assignment of music programs to specific shops and automated firmware updates. Any necessary changes can be handled centrally. In the store no hands are required. Furthermore, the SIR120 doesn’t contain any moving parts which makes them extra reliable and durable.

Complementary to the in-store audio solution, Notice created an internal Radio website. Through this website store managers can ask questions, suggest ideas and find the latest news about the fashion brand Radio.

One of the unique features of the in-store audio solution provided to the fashion brand is the music ticker application that makes it possible to see in the shop at the cash register what song is being played now. Also the previous song and the one coming up next can be seen and even voted for. Customers interested in the music can now be served the right information by employees who remain happy and enthusiastic about the music in the store.

About Streamit
Streamit is a Dutch company, founded in 2003, specialized in the development and marketing of transmitter and receiver equipment for audio and video streaming over the Internet. Streamit solutions are being used worldwide. The Audio Distribution Platform and the SIR120 internet radio are typical examples of the attention Streamit pays to quality and reliability of their products at the same time driving user friendliness.

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About Notice
Notice conceives, develops and maintains digital media concepts, productions and networks.
Located in Amsterdam, they work with a steadfast team of 23 in-house media professionals and additional freelancers covering the four fields of concept & creation, technology, management and marketing for tens of (inter)national retail chains.