Shell & 7-Eleven

7-Eleven, the premier name chain in the convenience retailing industry with nearly 200 stores and Shell/7-Eleven shop-in-shops in Sweden was aiming to improve the operation and potential of their in-store audio delivery solution. Royal Streaming delivered the solution using Streamit internet radios.

Up until now 7-Eleven was using ordinary radio as the music solution in their retail stores. They had a contract with one of Sweden’s largest radio stations and got some advertisements there if they played their channel in the stores.To take advantage of the tremendous potential and freedom of in-store music 7-Eleven decided to switch to internet radio. Royal Streaming was chosen as the solution provider because of their excellent quality and most importantly for the complete package.

Royal Streaming provided 7-Eleven with their own radio stations which are live streamed. Added feature is the opportunity to run their own advertising on the radio stations to help increase revenue. The Streamit SIR120 internet radio has been installed in all 7-Eleven and Shell/7-Eleven stores. The Streamit SIR120 will receive the streaming radio station through the internet connection while playing the streamed music in the shops and providing the desired atmosphere. Every store will get their own radio station so customization is no problem.

Gustav Nordlindh from Royal Streaming says: “We offered 7-Eleven the best and most reliable solution, so we picked the SIR120 internet radio from Streamit. We work with different products and the SIR120 from Streamit is also the most profitable.”

About 7-Eleven
7-Eleven is part of an international chain of convenience stores. 7-Eleven, primarily operating as a franchise, is the world’s largest operator, franchisor and licensor of convenience stores, with more than 48,000 outlets.

About Royal Streaming
Royal Streaming AB was founded in 2006 and is working with custom-made radio channels for companies that take high pride in their brand. Royal Streaming delivers music, technique, support and legal rights to theirs customers under one roof. Royal Streaming is currently working with some of Scandinavia’s largest chains like MQ, Wayne’s Coffee, Monki and 7-Eleven.