Perry Sport | DDJ Media

Perry Sport, a leading Dutch sports-and-outdoor chain with 40 stores throughout the Netherlands, was looking for a new in-store audio solution. They chose music distributor DDJ Media, who take care of the music, commercials and distribution, along with internet radios from Streamit.

Perry Sport wanted to create an atmosphere that would reflect its tagline, Moving is experiencing, along with its mission to stimulate, entice and challenge people to search for adventure. All delivered through a high-quality audio system that performs reliably and is hassle-free.

Customised convenience
DDJ Media created the customised Perry Radio music channel, featuring specially chosen music and commercials that are distributed online via DDJ Media’s own distribution platform to all Perry Sport stores.

The stream is then picked up and played by Streamit’s Lisa OEM internet radio, which has been installed in every Perry Sport shop in the country.

Perry Sport chose the Store & Forward solution, where content is downloaded every night to the Streamit SIR OEM internet radio to be played the next day. T

his avoids overburdening the stores’ internet connections when they are open. The internet radio works completely automatically, freeing up shop staff to focus fully on their work.

About DDJ Media
DDJ Media is known for its ability to monitor music’s ever-changing trends. Extensive knowledge of both individual tracks and newly-emerging styles and genres form the foundation of the music distributor’s ability to support very different clients with just the right programme for their particular needs. DDJ Media also offers complete in-store audio solutions.

About Perry Sport
Perry Sport is a Dutch retail chain specialized in sports and outdoor clothing and accessories. Its origins go back to 1866, when the first store of The English American Warehouse Perry & Co opened in Amsterdam. Today, Perry Sports has 40 stores spread across the Netherlands.